{"id":486,"date":"2024-12-09T19:17:11","date_gmt":"2024-12-09T19:17:11","guid":{"rendered":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/?p=486"},"modified":"2025-04-02T03:56:31","modified_gmt":"2025-04-02T03:56:31","slug":"advertising-material-3","status":"publish","type":"post","link":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/2024\/12\/09\/advertising-material-3\/","title":{"rendered":"Advertising Material III"},"content":{"rendered":"\t\t
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Advertising Material III (logo, ads, brochures, specialty items, retail display)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The business card<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the advertising projects I had was this\u00a0Rendezvous Business Card<\/strong>,\u00a0in Semester 4’s Design Studio II<\/strong> class, I created a sleek and professional advertising material to extend Rendezvous\u2019 brand identity. Drawing from the restaurant’s clean, modern aesthetic<\/strong>, I designed business cards that reflect its elegant yet approachable vibe.<\/p>

The cards feature the Rendezvous logo<\/strong> prominently on the front, paired with minimal typography and a subtle design on the back to reinforce brand consistency. My focus was on achieving a balance between functionality and sophistication, ensuring the cards would stand out while maintaining a polished, professional look. This project highlights my skills in branding and design, combining creative elements with strategic thinking to produce impactful promotional material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here it is, front & back.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The menu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For my Menu Assignment<\/strong>, I designed a detailed and visually appealing restaurant menu for Rendezvous. This menu was crafted to reflect the sophisticated yet welcoming ambiance of the brand, blending functionality with an inviting aesthetic.<\/p>

The design features a clean, grid-based layout<\/strong>, emphasizing readability while showcasing the diverse range of offerings. The typography choices and structured hierarchy ensure that each section\u2014from breakfast specialties to dinner entrees and drinks<\/strong>\u2014stands out for easy navigation. A cohesive visual language ties the entire menu together, with elegant accents complementing the upscale nature of Rendezvous.<\/p>

This project highlights my ability to combine practical design principles with branding elements<\/strong>, resulting in a functional yet stylish menu that enhances the customer experience. Through this work, I demonstrated both my creativity and my understanding of design’s role in enhancing a dining brand\u2019s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The magazine ad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For my Magazine Ad Assignment<\/strong>, I chose to think outside the box by showcasing my advertisement as a billboard<\/strong> instead of a traditional magazine page. The goal was to promote Rendezvous<\/strong>, the fictional caf\u00e9\/bar\/restaurant brand I developed throughout the semester. Using Adobe Illustrator<\/strong>, I designed a bold and eye-catching ad that would grab attention on a large scale.<\/p>

The billboard features vibrant imagery<\/strong> and clean typography<\/strong> to convey the brand’s modern and inviting atmosphere. By opting for a billboard format, I wanted to explore how scale and environment<\/strong> can impact the effectiveness of a design. This project allowed me to push my creativity beyond traditional formats, showcasing my ability to adapt my designs to different mediums while maintaining brand consistency<\/strong>. It was a rewarding experience that highlighted the importance of versatility in advertising and design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I have more projects on Rendezvous, go see!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Advertising Material III (logo, ads, brochures, specialty items, retail display) The business card One of the advertising projects I had was this\u00a0Rendezvous Business Card,\u00a0in Semester 4’s Design Studio II class, I created a sleek and professional advertising material to extend Rendezvous\u2019 brand identity. Drawing from the restaurant’s clean, modern aesthetic, I designed business cards that […]<\/p>\n","protected":false},"author":1,"featured_media":753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-portfolio","tag-semester-4"],"jetpack_featured_media_url":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2024\/12\/rdv-card-mockup.jpg","_links":{"self":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":5,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":1291,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/486\/revisions\/1291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}