{"id":461,"date":"2024-12-09T19:08:31","date_gmt":"2024-12-09T19:08:31","guid":{"rendered":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/?p=461"},"modified":"2024-12-13T22:48:37","modified_gmt":"2024-12-13T22:48:37","slug":"advertising-material-2","status":"publish","type":"post","link":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/2024\/12\/09\/advertising-material-2\/","title":{"rendered":"Advertising Material II"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"bike\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Advertising Material II (logo. ads, brochures, specialty items, retail display, etc)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Bicycle Ad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project, created in Design Studio I during Semester 3<\/strong>, focused on developing a promotional poster for the McGill Bike Sharing Service<\/strong>. Using Adobe Illustrator<\/strong>, I designed a visually engaging advertisement that included all required elements: logos for JAC, Mac Athletics, and the bike club<\/strong>, as well as critical service details like loaning hours, location, and equipment provided (helmets, locks, and bikes).<\/p>

The goal was to promote the service\u2019s accessibility and eco-friendly values<\/strong>, targeting students and staff while maintaining a clean, approachable design. I played with typography and cheerful illustrations to highlight the service\u2019s benefits while ensuring clarity and readability. Looking back, it was a fun challenge to balance informational content with creativity\u2014definitely a solid introduction to real-world design projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here it is in vertical form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"specsheet\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Logo & It's Specsheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project was created in Design Studio I <\/strong>during Semester 3<\/strong> as well; it combines two assignments however: the “Logo of Letters” and the “Logo Specification Sheet.” Both were designed in Adobe Illustrator<\/strong> to explore typography, branding, and professional logo documentation.<\/p>\n

For the “Logo of Letters”<\/strong>, I used my initials and the AT\u00c9 acronym to create two interconnected letter designs\u2014one utilizing shared or interlocked techniques<\/strong> and the other employing a reverse field figure\/ground approach<\/strong>. The challenge was to maintain a minimalist black-and-white palette while ensuring the logo remained cohesive and visually striking.<\/p>\n

In the “Logo Specification Sheet”<\/strong>, I advanced the initial designs into a professional branding guideline<\/strong>. This included a chromatic version using Pantone Spot Colours<\/strong> (AT\u00c9 Fuchsia and AT\u00c9 Teal) and a monotone version<\/strong> for flexibility. The sheet detailed the correct logo usage, minimum size, protection space, and color specifications, reflecting real-world branding practices.<\/p>\n

This dual project was an engaging introduction to professional logo design and branding<\/strong>, requiring precision and creativity to balance aesthetic appeal with functionality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"specsheet\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Advertising Material II (logo. ads, brochures, specialty items, retail display, etc) The Bicycle Ad This project, created in Design Studio I during Semester 3, focused on developing a promotional poster for the McGill Bike Sharing Service. Using Adobe Illustrator, I designed a visually engaging advertisement that included all required elements: logos for JAC, Mac Athletics, […]<\/p>\n","protected":false},"author":1,"featured_media":665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[18],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-portfolio","tag-semester-3"],"jetpack_featured_media_url":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2024\/12\/bike-ad-mockup-2.jpg","_links":{"self":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":5,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":867,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/461\/revisions\/867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/665"}],"wp:attachment":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}