{"id":440,"date":"2024-12-09T19:00:15","date_gmt":"2024-12-09T19:00:15","guid":{"rendered":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/?p=440"},"modified":"2025-04-02T02:51:36","modified_gmt":"2025-04-02T02:51:36","slug":"advertising-material-1","status":"publish","type":"post","link":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/2024\/12\/09\/advertising-material-1\/","title":{"rendered":"Advertising Material I"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"newsletter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Advertising material I (flyers, brochures, ads, etc)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Graphic Design II, <\/strong>during my 2nd semester<\/strong>, I created a custom email newsletter for Drawn & Quarterly<\/strong> using Adobe InDesign<\/strong>. I wanted this newsletter to feel like a true extension of their quirky, indie vibe, so every design choice was intentional. The clean, grid-based layout made the content easy to follow, while the bold typography and vibrant pops of color brought energy and kept things interesting. I chose imagery and text placements carefully to guide readers through sections like new releases, news, and featured comics without it feeling overwhelming.<\/p>

I aimed to create something that not only informed but also excited readers. For example, the section on “Why Don\u2019t You Love Me?”<\/strong> was designed to grab attention with big, clickable call-to-action buttons paired with intriguing reviews. Seeing the mockup on mobile was especially satisfying because it showed how everything worked seamlessly\u2014responsive, clean, and easy to navigate. This project taught me how to combine personality and structure to create newsletters that are as engaging as they are functional, while staying true to the brand’s unique voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here it is in full.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"newsletter\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Brochure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another project I really enjoyed in this class was designing a Mother’s Day-themed brochure<\/strong> for MYEL Jewelry<\/strong>. I chose MYEL as my client because I resonated with their values of ethical, handmade craftsmanship and their focus on storytelling through jewelry. Using their branding and a pastel color palette, I created a tri-fold brochure that feels both elegant and personal.<\/p>

The content was intentionally organized to guide readers through sections like engraving options<\/strong>, a Mother\u2019s Day gift guide<\/strong>, and featured pieces from their collection. I emphasized readability and flow with soft curves in the layout, reflecting the sophistication of MYEL’s designs. My goal was to make the brochure not only informative but also visually captivating, encouraging readers to see jewelry as more than a product\u2014something with heart and meaning. This project taught me how to craft a brand-driven narrative while balancing aesthetics and functionality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Advertising material I (flyers, brochures, ads, etc) The Newsletter In Graphic Design II, during my 2nd semester, I created a custom email newsletter for Drawn & Quarterly using Adobe InDesign. I wanted this newsletter to feel like a true extension of their quirky, indie vibe, so every design choice was intentional. The clean, grid-based layout […]<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[13],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-portfolio","tag-semester-2"],"jetpack_featured_media_url":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2024\/11\/dq-newsletter-mockup-scaled.jpg","_links":{"self":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":5,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/440\/revisions\/1230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/227"}],"wp:attachment":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}