{"id":1129,"date":"2025-04-02T02:03:22","date_gmt":"2025-04-02T02:03:22","guid":{"rendered":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/?p=1129"},"modified":"2025-04-02T02:57:25","modified_gmt":"2025-04-02T02:57:25","slug":"concept-branding","status":"publish","type":"post","link":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/2025\/04\/02\/concept-branding\/","title":{"rendered":"Concept Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1129\" class=\"elementor elementor-1129\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8c574 e-flex e-con-boxed e-con e-parent\" data-id=\"5d8c574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d2768 elementor-widget elementor-widget-image\" data-id=\"42d2768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/letthemrun-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1164\" alt=\"leash &amp; go let them run graphic\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/letthemrun-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/letthemrun-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/letthemrun-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/letthemrun-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-766c49d e-flex e-con-boxed e-con e-parent\" data-id=\"766c49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc3bb elementor-widget elementor-widget-spacer\" data-id=\"49cc3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3398ba4 elementor-widget elementor-widget-heading\" data-id=\"3398ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fbf5c elementor-widget elementor-widget-text-editor\" data-id=\"73fbf5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2975\" data-end=\"3221\">This project was a complete <strong data-start=\"3003\" data-end=\"3023\">concept branding<\/strong> exercise for the fictional dog-walking company, <strong data-start=\"3072\" data-end=\"3086\">Leash &amp; Go<\/strong>. The objective was to create a playful yet professional visual identity that felt approachable and real enough to exist in the market.<\/p><p class=\"\" data-start=\"3223\" data-end=\"3590\">I designed a modern, clean <strong data-start=\"3250\" data-end=\"3258\">logo<\/strong> that reflected the brand\u2019s active, energetic personality. Along with the logo, I created branded materials such as <strong data-start=\"3374\" data-end=\"3435\">business cards, a custom lanyard, a dog-walking log sheet<\/strong>, and a full <strong data-start=\"3448\" data-end=\"3467\">van wrap design<\/strong>. Each item was carefully developed to feel cohesive and functional, making sure the brand looked trustworthy and friendly. This project allowed me to blend <strong data-start=\"3625\" data-end=\"3695\">visual storytelling, branding strategy, and real-world application<\/strong>, ensuring every piece worked together to create a bold, recognizable brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838f7bf elementor-widget elementor-widget-spacer\" data-id=\"838f7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-975d486 e-flex e-con-boxed e-con e-parent\" data-id=\"975d486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413c415 elementor-widget elementor-widget-image\" data-id=\"413c415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large-1024x570.jpeg\" class=\"attachment-large size-large wp-image-1165\" alt=\"leash &amp; go puppy logo\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large-1024x570.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large-300x167.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large-768x427.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e921f e-flex e-con-boxed e-con e-parent\" data-id=\"59e921f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8661f4 elementor-widget elementor-widget-image\" data-id=\"e8661f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-1024x683.jpg\" class=\"attachment-large size-large wp-image-1162\" alt=\"leash &amp; go shoulder bag\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-1024x683.jpg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-300x200.jpg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-768x512.jpg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-1536x1024.jpg 1536w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/ShoulderBagMockup-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ca8309 e-flex e-con-boxed e-con e-parent\" data-id=\"9ca8309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2548420 elementor-widget elementor-widget-image\" data-id=\"2548420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-1024x768.jpg\" class=\"attachment-large size-large wp-image-1161\" alt=\"leash &amp; go lanyard\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-1024x768.jpg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-300x225.jpg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-768x576.jpg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-1536x1152.jpg 1536w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/lanyard-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1654501 e-flex e-con-boxed e-con e-parent\" data-id=\"1654501\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a6c3a elementor-widget elementor-widget-image\" data-id=\"06a6c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/stationary-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1166\" alt=\"leash &amp; go stationary\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/stationary-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/stationary-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/stationary-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/stationary-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1e3791 e-flex e-con-boxed e-con e-parent\" data-id=\"b1e3791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e732df5 elementor-widget elementor-widget-image\" data-id=\"e732df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-1024x768.jpg\" class=\"attachment-large size-large wp-image-1160\" alt=\"leash &amp; go business cards\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-1024x768.jpg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-300x225.jpg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-768x576.jpg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-1536x1152.jpg 1536w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/businesscards-pink-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e009a1a elementor-widget elementor-widget-spacer\" data-id=\"e009a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd1775 e-flex e-con-boxed e-con e-parent\" data-id=\"cdd1775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6bcf9 elementor-widget elementor-widget-image\" data-id=\"1f6bcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/clipboard-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1163\" alt=\"leash &amp; go clip board\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/clipboard-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/clipboard-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/clipboard-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/clipboard-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19161e elementor-widget elementor-widget-spacer\" data-id=\"e19161e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8dedcb e-flex e-con-boxed e-con e-parent\" data-id=\"d8dedcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2a89 elementor-widget elementor-widget-image\" data-id=\"bfb2a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/van-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1167\" alt=\"leash &amp; go van\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/van-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/van-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/van-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/van-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274eda2 elementor-widget elementor-widget-spacer\" data-id=\"274eda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Concept Branding This project was a complete concept branding exercise for the fictional dog-walking company, Leash &amp; Go. The objective was to create a playful yet professional visual identity that felt approachable and real enough to exist in the market. I designed a modern, clean logo that reflected the brand\u2019s active, energetic personality. Along with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-portfolio","category-print-portfolio"],"jetpack_featured_media_url":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/puppy-Large.jpeg","_links":{"self":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":5,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1129\/revisions\/1237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/1165"}],"wp:attachment":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}