{"id":1125,"date":"2025-04-02T01:47:57","date_gmt":"2025-04-02T01:47:57","guid":{"rendered":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/?p=1125"},"modified":"2025-04-02T01:58:21","modified_gmt":"2025-04-02T01:58:21","slug":"brand-identity-website","status":"publish","type":"post","link":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/2025\/04\/02\/brand-identity-website\/","title":{"rendered":"Brand Identity &#038; Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1125\" class=\"elementor elementor-1125\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8c574 e-flex e-con-boxed e-con e-parent\" data-id=\"5d8c574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d2768 elementor-widget elementor-widget-image\" data-id=\"42d2768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-1024x506.jpg\" class=\"attachment-large size-large wp-image-1147\" alt=\"apera shirt in different colours\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-1024x506.jpg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-300x148.jpg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-768x380.jpg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-1536x759.jpg 1536w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-2048x1012.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-766c49d e-flex e-con-boxed e-con e-parent\" data-id=\"766c49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc3bb elementor-widget elementor-widget-spacer\" data-id=\"49cc3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3398ba4 elementor-widget elementor-widget-heading\" data-id=\"3398ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND IDENTITY &amp; WEBSITE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fbf5c elementor-widget elementor-widget-text-editor\" data-id=\"73fbf5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"387\" data-end=\"627\">This project focused on developing a full <strong data-start=\"429\" data-end=\"459\">brand identity and website<\/strong> for the real estate photography company, <strong data-start=\"501\" data-end=\"516\">Apera Media<\/strong>. The goal was to build a strong, modern, and professional visual identity that felt creative yet approachable. I designed a clean, camera-inspired <strong data-start=\"665\" data-end=\"673\">logo<\/strong>, along with branded materials such as <strong data-start=\"712\" data-end=\"770\">business cards, invoices, apparel, and a client binder<\/strong>. Each piece was carefully crafted to maintain a cohesive look and reflect the brand\u2019s personality.<\/p><p class=\"\" data-start=\"871\" data-end=\"1181\">To complete the project, I designed and developed a fully responsive<strong data-start=\"940\" data-end=\"961\">\u00a0website<\/strong> featuring a clear <strong data-start=\"980\" data-end=\"1023\">service list, portfolio, booking system<\/strong>, and <strong data-start=\"1029\" data-end=\"1052\">client login portal<\/strong>. This project allowed me to combine <strong data-start=\"1089\" data-end=\"1136\">branding, print design, and web development<\/strong> to deliver a complete, professional package.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838f7bf elementor-widget elementor-widget-spacer\" data-id=\"838f7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0692198 elementor-widget elementor-widget-heading\" data-id=\"0692198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The business card<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf02b4 elementor-widget elementor-widget-image\" data-id=\"9cf02b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1150\" alt=\"apera business cards\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdae41 elementor-widget elementor-widget-spacer\" data-id=\"cfdae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c912bb elementor-widget elementor-widget-heading\" data-id=\"4c912bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The invoice binder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0b42a elementor-widget elementor-widget-image\" data-id=\"1e0b42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/binder-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1152\" alt=\"apera invoice binder\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/binder-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/binder-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/binder-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/binder-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e275870 elementor-widget elementor-widget-spacer\" data-id=\"e275870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74e3c6 elementor-widget elementor-widget-heading\" data-id=\"e74e3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The apparel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d9adc elementor-widget elementor-widget-image\" data-id=\"a3d9adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1146\" alt=\"apera shirt\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-1024x1024.jpg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-300x300.jpg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-150x150.jpg 150w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-768x768.jpg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-1536x1536.jpg 1536w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera3-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fff5b0 elementor-widget elementor-widget-spacer\" data-id=\"6fff5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de84fc5 elementor-widget elementor-widget-heading\" data-id=\"de84fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac80ae7 elementor-widget elementor-widget-image\" data-id=\"ac80ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera2-Large-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1151\" alt=\"apera website\" srcset=\"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera2-Large-1024x768.jpeg 1024w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera2-Large-300x225.jpeg 300w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera2-Large-768x576.jpeg 768w, https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/apera2-Large.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f26ca elementor-widget elementor-widget-spacer\" data-id=\"38f26ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe32a1 e-flex e-con-boxed e-con e-parent\" data-id=\"1fe32a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ded51b elementor-widget elementor-widget-spacer\" data-id=\"1ded51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b368b elementor-widget elementor-widget-text-editor\" data-id=\"01b368b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apera has become a real MTL company, go see!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61b2851 e-con-full e-flex e-con e-child\" data-id=\"61b2851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23af60 elementor-widget elementor-widget-button\" data-id=\"d23af60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.aperamedia.ca\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6e303 elementor-widget elementor-widget-spacer\" data-id=\"ef6e303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND IDENTITY &#038; WEBSITE This project focused on developing a full brand identity and website for the real estate photography company, Apera Media. The goal was to build a strong, modern, and professional visual identity that felt creative yet approachable. I designed a clean, camera-inspired logo, along with branded materials such as business cards, invoices, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16,17],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-portfolio","category-print-portfolio","category-web-portfolio"],"jetpack_featured_media_url":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/04\/mannequin-all3-scaled.jpg","_links":{"self":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":5,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/1125\/revisions\/1158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jana-skarpas.graphicandwebdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}