Packaging Design

This project was completed in Packaging & Display Design (Semester 5) and focused on developing the full packaging design for the fictional granola brand, Granovia. The objective was to create an artisanal, handcrafted look while ensuring the product was visually appealing and informative for retail display.

I designed the Apple Crumble Super Crunch Granola packaging using hand-drawn illustrations, a soft, earthy color palette, and a clean bilingual layout. The visuals were inspired by organic textures and natural ingredients, with a strong emphasis on the product’s eco-friendly and recyclable packaging. I also structured the hierarchy of information clearly to highlight nutritional facts, ingredients, and key selling points.

This project allowed me to explore how to balance storytelling, branding, and functional packaging design while creating something that felt warm, natural, and professional.