Label Design

This project, completed in Semester 5, focused on designing a bold and chaotic line of energy drink labels for the fictional brand FITI. The challenge was to create packaging that felt loud, youthful, and inspired by pop culture elements. I designed three unique, bilingual labels with strong, edgy names: Wrecked Watermelon, Throw Up Tangerine, and Bruised Banana. Each label included nutritional facts and product details, designed clearly and consistently. The visual aesthetic leaned into a messy, grunge-inspired look to appeal to a young, rebellious target audience.

This project gave me the chance to experiment with creative typography, color, and layout while ensuring that the design met real-world packaging standards.