Concept Branding

This project was a complete concept branding exercise for the fictional dog-walking company, Leash & Go. The objective was to create a playful yet professional visual identity that felt approachable and real enough to exist in the market.

I designed a modern, clean logo that reflected the brand’s active, energetic personality. Along with the logo, I created branded materials such as business cards, a custom lanyard, a dog-walking log sheet, and a full van wrap design. Each item was carefully developed to feel cohesive and functional, making sure the brand looked trustworthy and friendly. This project allowed me to blend visual storytelling, branding strategy, and real-world application, ensuring every piece worked together to create a bold, recognizable brand.