Trade Fair Website

My Trade Fair Website was the natural next step for my Branding Project, Soléa, expanding its visual identity into the digital space. This project, completed for Semester 4’s Web Design IV, challenged me to design and code a professional, responsive website from scratch using HTML and CSS within WordPress. Building off the vibrant and clean branding developed earlier, I ensured the website mirrored Soléa’s beachy, eco-friendly personality. From the wave-like curvesof the layout to the sun-and-surf-inspired color palette, every element was crafted to emphasize the brand’s commitment to sustainability and summer fun.

At the time of creating the website, I didn’t have images from the expo to showcase the real products, so I worked with conceptual designs and placeholders. Despite this, I was able to include essential pages like Home, About, Shop, Blog, and Contact, designing them to function seamlessly and create a smooth user experience. The grid-based layouts, interactive elements, and thoughtfully crafted details reflect Soléa’s stylish and contemporary vibe while maintaining its credibility. This project allowed me to blend my design skills and coding abilities, creating a cohesive brand presence across platforms.